I am busy reading ‘Permission Marketing
‘ by Seth Godin, which focuses on Internet Marketing. There was one quote that caught my eye. “Increasingly, there are only two kinds of companies: brave and dead.”
What a great way to summarize the entrepreneurial mindset.
That entrepreneurial attitude of going out there and giving it all you got. The attitude of not being afraid to take a chance, take a risk and have a go. The attitude of being a leader and exploring unfamiliar territory. The attitude of not being afraid of the consequences. The attitude of daring to make a difference. The attitude that you can either be brave or dead.
For those entrepreneurs out there, the feeling of taking that chance, of growing an idea and developing it into a reality and making that dream come true is indescribable, and I would say addictive too. I think a lot of people would look at that quote and agree.
We live in a world where there are a million different businesses, marketing messages, products and services thrown at us all day and night. The competition is stronger than ever before, and the barriers to entry in most markets are small, and non-existent. The market is only going to get more crowded and competitive.
The idea that there are only two kinds of companies: brave and dead makes sense. After all, the companies that sit back and let the surf push them along the wave; will just get thrown off and left behind. The companies that really ride the wave and try all its tricks up its sleeve plus more are going to be heard. It is this bravery that will give a company the chance.
Look at companies like Richard Branson’s Virgin, the fruit drink Nudie, the Boost Juice Bars, and Google. These are perfect examples of companies that went out there to take a chance, and look at the success that they received as a result of being brave!
There are too many companies that just sit back and do nothing. These companies eventually become dead. I won’t give examples, as we don’t need to dwell in the past.
So what is the main message we can learn from this?
As the quote says, ‘increasingly, there are only two kinds of companies: brave and dead’. This hits the nail on the head. Take the chance, be risky and brave, or be dead. This is a call out to everyone in business, and a call that I think entrepreneurs exemplify and try to live by.
So remember; if you are in the position of deciding whether to give it a shot or not, remember the quote. What do you want to be? Brave or dead?
Have a very brave day!
Josh
