Marketing & Networking YOU!
I was reading an interesting article about word of mouth marketing and getting YOU out there. It is important to remember that you are your businesses most important asset.
Why?
As an entrepreneur, you are marketable, of interest, topical, and the brains and brawn behind your business. Its time to start marketing and networking in the new world, and there are many ways to use yourself to market your business.
Some tips from the article include:
- Make yourself news – make sure that whatever your business does, you turn it into interesting and useful news. It gets you and your business in the public eye and is a great way to position yourself as an industry leader
- Ditch the (traditional) media list – keep it in the marketing mix, but open up to the online world, and the next generation of marketing (this includes blogs and the Web 2.0 world)
- Create an online press center – these days, your website is the first port of call for you or your business. Create a press center, with press releases, testimonials, statements and advertisements. Make sure if people come looking for it, they find it and take something away with them.
- Think big. Target narrow – think big to assess your businesses market, who your target market is and how to get to them. Then target narrow to make sure you communicate and engage effectively with them
- Make yourself easy to find – Don’t play hide and seek. Get out there and make sure that you are easily found at the click of a button. This will really benefit you in the long run with lead generation
These are just a few ideas on marketing and networking YOU and how that will benefit you and your business.
There will be more to come on this topic in the near future.
Click here for the original article.
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