How to design Web 2.0 Logos
Most of you out there are budding entrepreneurs, either eagerly awaiting to enter the marketplace, or already in the marketplace and maybe looking at re-branding yourself or your business. Now if you haven’t yet heard about Web 2.0, then welcome back to earth, please leave a comment and tell us about your long vacation in outer space. If you would like a quick recap, check out my earlier post: What is Web 2.0?
Web 2.0 logos are everywhere, and there are a few characteristics that define them, differentiate them, and enable them to stand out from the crowd.
Here are a few of the characteristics of Web 2.0 logos for you to keep in mind when designing your logos.
Colours
Web 2.0 logos are famous for their bright, soft colours, that both blend nicely into a website, yet stand out for you to remember them. The colour scheme is often very simple and basic, but can include many different colours. It is also interesting to note the high use of ‘white-space’ in Web 2.0 logos.
Fonts
Big artistic fonts are what embody the Web 2.0 logos. The type faces are often very founded but simple too.
Sizes
Web 2.0 logos are big and grab your attending straight away. Be bold and strong when designing your Web 2.0 logo, as it will make a stronger impact on the people that see your logo, and they will be able to remember it and your company better too.
Style
The style of Web 2.0 logos really shows the changing internet and technological world that we witness. They often provide a very futuristic and innovative look and feel, and this is often followed through in the theme of the website. Web 2.0 logos also have a very ‘rounded’ style to them.
Creative
Web 2.0 logos are very creative. They include shiny effects, bright colours, reflections, swoosh’s, fades, shadows and many other interesting effects. Try be original, and go with a fresh, innovative look.
That gives you a good basic run down on what characteristics Web 2.0 logos have.
Take these tips on board, and your Web 2.0 logos will have the potential to be used as great examples in the future. If these tips helped you and you have designed any Web 2.0 logos, it would be great if you could share them so we could check them out.
I look forward to seeing your Web 2.0 logos! Click here to see my follow up post, ‘Web 2.0 Galore‘ which has some great examples of Web 2.0 logos.
September 25th, 2007 at 5:16 pm
You must’ve seen my new logo
September 25th, 2007 at 5:19 pm
Hoffy,
Thanks for your comment. Nice logo. Looks like we are on the same page about the design of Web 2.0 logos.
September 26th, 2007 at 11:33 am
I just wanted to write a comment before you start getting 10,000 comments a day, so i can say “i posted on his blog before it was cool”
p.s. maybe some pictures of web 2.0 logos to help illustrate points.
September 26th, 2007 at 2:02 pm
Josh, rather informative, good work keep it up, As Rosie, pointed out images would denfinatly paint a picture. ‘a picture is worth a thousand words’
Looking good!!!
October 2nd, 2007 at 4:04 pm
Hi Rosie and Brad,
Thanks for your comments. I will definately take them on board.
Look out for a follow-up article of this one.
Have a great day.
Josh
October 5th, 2007 at 9:52 am
[...] a week ago I wrote an article, ‘How to design Web 2.0 logos’. Thank you to everyone for your feedback. Some feedback I got was that people wanted to see [...]
October 5th, 2007 at 4:53 pm
Hey all,
Follow up post to the comments I received from this post:
Web 2.0 Galore.
Check it out here:
http://www.joshanstey.com/index.php/2007/10/05/web-20-galore/
October 9th, 2007 at 3:24 pm
Hey Josh,
Nice site! moving up in the world i see
Dont forget me when u become the next Bill Gates!
October 10th, 2007 at 11:42 am
Josh,
One of my favourite sites i forgot to mention to you:
http://www.logopond.com
The site is based on user submitted logos and marks, which if deemed good enough are added to the logopond database.
In my eyes one of the best inspirational sites to pick up different ideas and techniques!
October 10th, 2007 at 6:05 pm
Hoffy,
Great site. I really liked it, and the concept behind it is great. If you have any others, post them up
Cheers
Josh
October 11th, 2007 at 11:40 pm
Great post about the how-to’s of creating a Web 2.0 logo. I’m not all that artistic, as you can see from my blog, but I think with your points, I can break out of the stone-age!
October 12th, 2007 at 5:54 pm
Hi Mark,
Thanks for your comment. Glad that you found the article useful. I hope that my future posts are helpful too. If there are any areas that you have particular interest in and would like some advice, feel free to mention them and I will be sure to blog about them.
Josh